---
title: Editorial Standards
date: 2026-09-05T23:44:56Z
modified: 2026-09-06T01:09:57Z
permalink: "https://spotlightonstartups.com/editorial-standards/"
type: page
status: publish
excerpt: ""
wpid: 8307
author: Gregg Kell
timestamp: 2026-09-06T01:09:57Z
tags: []
---

> ## Who we are
> 
> Spotlight on Startups is a business media platform covering B2B founders and the companies they run. It launched in 2025 and is a d/b/a of Kell Web Solutions, Inc., a California corporation founded in 2001. Editorial operations are based in Laguna Niguel, California. Coverage is national.
> 
> ## Who writes
> 
> Gregg Kell is Founder and Editor. Every published feature carries a named byline and a visible publication date.
> 
> Features are reported and written by the editor from interviews and written responses provided by the companies covered. Subjects are sources for their features, not the authors of them.
> 
> ## **How features are produced**
> 
> Features are drafted with AI assistance from the founder interview and the written responses provided. Every feature is then reviewed, fact-checked and edited by a named editor before publication, and that editor is responsible for the published piece and its accuracy.
> 
> We use AI as a drafting and transcription tool. We do not publish AI-generated features without editorial review, and we do not use AI to invent quotes, facts or details that did not come from the source material.
> 
> ## How we select
> 
> We approach companies directly, and we accept inquiries. Selection is editorial and rests with the editor.
> 
> Coverage cannot be purchased. No company has ever paid for a feature. Buying services from Kell Web Solutions, Inc. does not produce coverage, and being covered does not require buying anything.
> 
> We decline coverage where there is no operating business, where the founder is unavailable to answer questions directly, where the request is for an announcement rather than a company, or where a company is unwilling to have factual claims checked.
> 
> ## What we verify
> 
> Before publication we check founding dates, locations, named individuals, credentials and certifications, and any quantitative claim.
> 
> Claims we cannot independently verify are either removed or explicitly attributed to the company. We do not publish revenue, growth, or performance figures we cannot source.
> 
> ## What we do not do
> 
> - We do not publish sponsored content, advertorial, or paid placements
> - We do not sell links
> - We do not grant subjects approval rights over finished features
> - We do not remove published features on request
> - We do not accept payment, gifts, or reciprocal coverage in exchange for publication
> - We do not condition publication on a review, testimonial, or social media post
> - We do not guarantee traffic, leads, rankings, or citation by any AI system
> 
> ## Corrections
> 
> Email **<Editor@SpotlightOnStartups.com>**. Confirmed factual errors are corrected and the correction is noted on the page with its date. We do not silently edit published features to change their substance.
> 
> ## Conflicts of interest
> 
> Some companies we cover are also clients of Kell Web Solutions, Inc. Where that is the case, it is disclosed within the feature itself. Editorial decisions are not influenced by commercial relationships, and commercial staff have no role in selection.
> 
> ## Our research
> 
> We publish original research on AI citation behavior, including the [2026 B2B AI Citation Benchmark](https://spotlightonstartups.com/wp-content/uploads/wp-mfa-exports/post/2026-b2b-ai-citation-benchmark.md), which tested 30 small and mid-sized B2B companies across ChatGPT, Gemini and Perplexity and published its full dataset. Our research describes what we measured. It is not a promise of results for any company we cover.
> 
> ## Contact
> 
> Spotlight on Startups <Editor@SpotlightOnStartups.com>
> 
> 110 Chandon
> 
> Laguna Niguel, California