The founder spotlight itself is free. There is no fee to be interviewed, no fee for the written article, and no fee for the companion video. Spotlight on Startups is an earned media platform, not a paid placement service, so a feature runs when a founder’s story fits what we’re covering, not because of a payment.
No. The full path from interview to published spotlight, the 10 to 20 minute guided session, the written and edited article, SEO optimization, and the companion video, carries no cost at any step. Nothing is billed automatically, and nothing requires a credit card to begin.
Once a spotlight is published, founders may optionally continue with monthly interviews, additional SEO articles, and additional video content for consistent authority building over time. This is entirely a founder’s choice, made after seeing the free spotlight published, never a requirement to get featured in the first place. If a founder wants to talk through what ongoing work could look like, that conversation happens directly, not through a locked pricing page.
The interview itself takes 10 to 20 minutes. From there, most founders see a published spotlight within the platform’s normal editorial turnaround, since each piece is written and edited individually rather than templated.
B2B founders and CEOs who want their expertise more visible and easier to evaluate, particularly those who want clear, citable answers ready before a prospect ever books a discovery call.
Curious what “blue ocean niche” or “earned media” actually mean? Check the glossary. New here? Learn more about Spotlight on Startups before you start.