Insights from Abby Martin: Fractional HR for Scaling Startups in 2026

admin

December 29, 2025

Did you know that nearly 70% of small to mid-sized businesses struggle with inefficient HR processes that drain valuable time and resources? Abby Martin, President of Human Resources at Amplēo, shares expert insights on how right-sized HR solutions can transform growing companies by returning the most precious asset to founders and leaders: time

What You’ll Learn

  • Understanding the concept of right-sized HR solutions and their importance for growing businesses

  • How Amplēo’s unique HR model bridges the gap between outsourced and in-house HR

  • Key values and principles guiding Amplēo’s HR approach

  • Practical strategies for implementing scalable and effective HR processes

  • Answers to common questions about rightsizing HR and human resource solutions

Overview of Right-Sized HR Solutions for Growing Companies

Defining Right-Sized HR Solutions and the Rightsizing Process

The concept of right-sized HR solutions revolves around delivering the exact level of human resource support that a growing company needs—no more, no less. Abby Martin, of Amplēo HR, explains, “The name of the game for us really is time savings, building that motivated, productive workforce that doesn’t take time or overhead for the company itself to run.” This approach ensures companies avoid the pitfalls of overstaffing or under-supporting their HR needs and instead receive tailored solutions that evolve alongside their growth stages.

Rightsizing is not a one-time event but a dynamic process. It involves continuous assessment and adjustment of HR capacity and services in response to a company’s changing size, complexity, and strategy. This agility helps businesses maintain compliance, optimize employee experience, and execute their strategic goals without unnecessary bureaucracy or wasted resources.

Right-sized HR solutions focus on operational efficiency and clarity, providing systematic processes that are fair, transparent, and aligned with business objectives. The objective is to embed HR as a seamless partner rather than a disruptive element.

Experienced HR advisor providing right-sized HR solutions through a collaborative team discussion

Why Traditional HR Providers Often Fall Short for Small and Mid-Market Businesses

Traditional outsourced HR providers, such as Professional Employment Organizations (PEOs) or conventional HR consulting firms, often deliver standardized services that do not establish a true presence within the company. Abby Martin highlights a critical market gap: “For most small businesses, HR tasks fall scattered across the CEO, CFO, office manager, or accountant. Outsourced HR creates a ‘time tax’ because employees often bypass the external HR provider and approach internal leadership with questions or concerns.”

This fragmented approach burdens company leaders with reactive, time-consuming HR issues that distract them from their core responsibilities. Moreover, cookie-cutter solutions struggle to keep pace with the nuances and agility required by smaller or rapidly scaling companies.

As a result, many businesses find themselves in a limbo—they are too large for sporadic, outsourced HR yet not ready to justify a full-time in-house HR director with associated costs and risks.

How Amplēo Fills the Gap Between Outsourced and In-House HR

Amplēo’s distinctive embedded HR model fills this gap by assigning an embedded HR manager who operates as an integrated member of the client’s team. Abby Martin describes this as being the “front line” for employee coaching, manager support, and operational HR needs within companies of fewer than 100 employees.

This embedded approach means Amplēo HR managers do not merely process transactions or send off isolated recommendations—they’re built to understand the organization’s culture, workflows, and strategic priorities. They provide clarity on comp structures, onboarding, compliance, and leadership coaching while remaining flexible enough to scale their engagement as client needs evolve.

Clients benefit from a practical solution that is more than an outsourced function but less of a financial stretch than a full-time hire. As Abby Martin puts it, “We typically build the HR scaffolding upfront and after approximately 12 months, help the company hire and onboard an in-house HR manager before exiting gracefully.”

Professional HR consultant embedded in small business, representing right-sized HR solutions

The Strategic Value of Right-Sized HR Solutions

Moving Beyond Transactional HR to Build a Productive Workforce

While transactional HR tasks—such as payroll, compliance filings, and terminations—are essential, Ampleo seeks to avoid having these activities dominate the leadership team’s attention. Abby Martin emphasizes, “We don’t try to oversell strategic HR. What we’re selling really is productive workforces tailored to each company’s unique needs.

Rather than adopting a rigid playbook, the team at Amplēo ‘pops open the hood’ to identify areas lacking clarity, whether in role expectations, decision-making, or leadership dynamics. This diagnostic approach uncovers real issues that, when addressed, enhance team performance and morale.

This strategic partner role allows Amplēo HR to hold a mirror up to the leadership team, spotlighting organizational barriers without internal politics clouding judgment. The embedded HR manager acts as a trusted advisor, supporting leaders during critical growth inflection points.

How Right-Sized HR Solutions Improve Daily Business Operations and Growth

By delivering right-sized HR solutions, Amplēo relieves executives from the “HR distraction” and equips them to focus on growth-oriented activities. Abby Martin notes, “Your day should be spent on things that you cannot delegate to someone else. HR is an easy one to delegate, namely to Amplēo HR.”

This delegation enhances operational consistency, reduces costly compliance risks, and ensures employee questions are promptly and professionally addressed. Having an embedded HR partner also helps first-time founders and operators navigate common people challenges with greater confidence and less stress.

Ultimately, right-sized HR enables businesses to scale sustainably by instituting clear policies, transparent compensation frameworks, and fair, consistent processes that employees understand and trust.

Dynamic business office with HR professional collaborating on workflow, exemplifying right-sized HR solutions

Target Clients for Right-Sized HR Solutions: Who Benefits Most?

Amplēo primarily serves companies with fewer than 100 employees, especially those lacking a dedicated in-house HR resource or those with disparate HR responsibilities divided among multiple executives. Abby Martin explains, “Most of our clients either have no one truly dedicated to HR or have various people handling bits and pieces of HR.”

Additionally, Amplēo offers “extended HR” services—supplemental HR support for companies with an existing head of HR or People Ops who need extra capacity during growth phases like post-seed or Series A funding rounds. This flexible model supports rapid hiring, onboarding, and critical people operations without permanent commitment to expanded internal teams.

Diverse business team discussing HR strategies with embedded HR consultant, benefiting from right-sized HR solutions

Core Values Guiding Amplēo’s Right-Sized HR Solutions

Value

Description

Amplify

Enhancing the positive aspects within client companies

Manage What Matters

Focusing on impactful HR activities rather than busy work

Progress Over Perfection

Prioritizing continuous improvement over flawless execution

Leading with Integrity

Building trust through ethical and transparent practices

Experts Without Egos

Providing knowledgeable support without condescension

Operate Like Owners

Taking full ownership of client outcomes and processes

Abby Martin shares, “If you don’t have integrity in HR, that’s a deal-breaker. It’s something we prioritize in every conversation and decision.” This set of values ensures that Amplēo not only delivers effective HR services but also builds lasting, trust-based relationships with their clients.

Implementing and Scaling Right-Sized HR Solutions Across Industries

Maintaining Consistency and Quality Amid Changing Regulations and Diverse Client Needs

Amplēo invests heavily in supporting its internal HR consultants with up-to-date tools and ongoing education to keep pace with evolving state and federal regulations. Abby Martin emphasizes, “Our team is very sharp and well-experienced. We do peer-to-peer coaching and mentoring to ensure quality and consistency.”

Rather than relying on rigid playbooks, Amplēo customizes HR solutions to respect each industry’s uniqueness and company culture while maintaining a consistent level of service excellence. This balance avoids unnecessary bureaucracy and keeps HR relevant and efficient regardless of industry or location.

Customizing HR Solutions Without Creating Bureaucracy

The key challenge in rightsizing HR is developing scalable yet uncomplicated processes. Abby Martin explains, “We are mindful of not creating bureaucracy through our processes but focus on fair, consistent, and super clear practices so that employees understand their compensation and what to expect.”

This clarity minimizes employee confusion and repetitive questions, ultimately enhancing employee morale and retention. Amplēo’s embedded HR managers use a hands-on, collaborative approach to tailor systems that empower leadership and improve workforce productivity.

Attentive HR manager analyzing compliance documents and collaborating with team, illustrating quality control in right-sized HR solutions

The Role of Embedded HR Managers in Driving Scalable Processes

Amplēo’s embedded HR managers serve as the operational backbone of HR functions. Their role encompasses day-to-day employee relations, compliance, and strategic advisory, ensuring foundational HR scaffolding is in place. Abby Martin describes this as “operating like owners” – they dive deep into company needs and stay engaged until sustainable in-house capabilities can take over.

By providing hands-on coaching, conflict resolution, and leadership support, these embedded professionals drive scalable business growth without overwhelming leadership teams or creating redundant overhead.

Addressing Market Challenges: Educating Leaders on the Value of Right-Sized HR

Overcoming Misconceptions About HR as Merely Transactional

Many business owners view HR as just a compliance or payroll necessity until a serious problem arises. Abby Martin says, “HR often gets a bad rap for being too transactional and reactive. We shift this perception by demonstrating how proactive HR processes create productive workforces and peace of mind.”

Communicating the Time-Saving Benefits of Outsourced, All-in-One People Operations

The core market education challenge lies in convincing leaders that right-sized HR is not an expense but a strategic investment that returns time and reduces stress. Abby Martin stresses, “The biggest value we provide is the gift of time — giving executives time back to focus on what only they can do.”

By taking over routine and complex HR tasks, Amplēo helps founders and leadership teams avoid burnout and focus sharply on business growth and innovation.

Future Outlook: Amplēo’s Vision for HR in Growing Companies

The Growing Importance of Third-Party HR for Flexibility and Objectivity

Looking five years ahead, Abby Martin envisions a rise in third-party HR as a preferred model. She observes, “There is an unbiasedness that a third-party HR professional brings, free from internal politics. This transparency supports healthier leadership dynamics and company modernization.”

Supporting Work-Life Boundaries and Preventing Burnout in HR Professionals

Amplēo is also committed to its internal team’s wellbeing, particularly working parents who face high burnout risks. Abby Martin states, “I want to create opportunities for HR professionals to work to live, not live to work, especially for working parents.

This philosophy reflects in Amplēo’s growth strategy, which focuses on sustainable team development and quality service rather than pressure for rapid, unsustainable scaling.

People Also Ask (FAQs) About Right-Sized HR Solutions

  • What is right sizing in HR? Right sizing in HR is the process of adjusting human resource capacity and support to match the evolving needs of the business, ensuring efficiency and strategic alignment.

  • What company has the best HR? The best HR is tailored and right-sized to the company’s unique needs and growth stage, as exemplified by companies like Amplēo that provide embedded, scalable HR solutions.

  • What is a human resource solution? A human resource solution encompasses services and strategies designed to manage employee-related functions effectively, including hiring, compliance, payroll, and culture building.

  • How to right size an organization? Rightsizing an organization involves evaluating workforce alignment with business goals and making necessary adjustments—hiring, training, or restructuring—to optimize performance and costs.

Key Takeaways

  • Right-sized HR solutions provide the perfect balance between outsourced and in-house HR, tailored to company growth stages.

  • Amplēo’s embedded HR managers save executives time and build scalable, clear HR processes without unnecessary bureaucracy.

  • Core values such as integrity, ownership, and progress over perfection guide effective HR decision-making.

  • Educating leaders on HR’s strategic value and time-saving benefits is essential for adoption.

  • The future of HR lies in flexible, third-party models that support both companies and HR professionals’ well-being.

Conclusion

Abby Martin, of Amplēo HR, concludes, “Right-sized HR isn’t about fitting a one-size-fits-all model; it’s about delivering exactly what a growing company needs, when it needs it, to thrive.”

Take Action: Explore Right-Sized HR Solutions for Your Growing Business

  • Contact Amplēo HR to discuss how their embedded HR managers can save your leadership team valuable time.

  • Evaluate your current HR processes and identify gaps where right-sized solutions could add value.

  • Implement scalable HR strategies that grow with your company without adding unnecessary complexity.

Sources

To further explore the concept of right-sized HR solutions, consider the following resources:

  • “Alignment HR Solutions | Enhance Your HR Strategies Today”: This resource offers expert HR consulting tailored for small to medium-sized businesses, focusing on compliance, workforce management, and fostering strong workplace cultures. (alignmenthr.com)

  • “RightHand HR”: This resource discusses fractional HR services designed for growth-stage organizations, providing affordable and flexible HR solutions to address current challenges and build a stronger future. (righthandhr.com)

These resources provide valuable insights into implementing HR strategies that are appropriately scaled to your company’s needs, ensuring efficiency and alignment with business objectives.