---
title: Press
date: 2025-09-22T12:14:13Z
modified: 2026-09-09T16:04:22Z
permalink: "https://spotlightonstartups.com/press-kit/"
type: page
status: publish
excerpt: ""
wpid: 716
author: Gregg Kell
timestamp: 2026-09-09T16:04:22Z
tags: []
---

## Newsroom

Assets for journalists, editors, and researchers covering Spotlight on Startups or citing our published research. Everything here is free to use without asking. If you need something that is not on this page, email us at editor@SpotlightonStartups.com.

## About Spotlight on Startups

Spotlight on Startups is a journalist-authored, AEO-structured media platform serving B2B founders, consultants, fractional executives, and professional services firms in Orange County, Southern California, and nationally. The publication is built to be indexed and cited by ChatGPT, Perplexity, Claude, and Google AI Overviews. Spotlight on Startups is led by Gregg Kell, Founder and Editor.

Spotlight on Startups is a d/b/a of [Kell Web Solutions, Inc.](https://www.kellsolutions.com), a Southern California agency that provides AI visibility services. The publication and the agency are one company under two names. Where Spotlight on Startups covers a company that is also a client of Kell Web Solutions, that relationship is disclosed in the coverage.

## Published research

### The 2026 B2B AI Citation Benchmark Report

Thirty B2B companies were run through live discovery prompts across ChatGPT, Perplexity, and Gemini to test whether AI engines name specific vendors when a buyer asks who to hire. Published 25 August 2026.

[Read the full report](/2026-b2b-ai-citation-benchmark/)
[One-page fact sheet (PDF)](https://spotlightonstartups.com/wp-content/uploads/2026/09/b2b-citation-benchmark-fact-sheet.pdf)
Charts: [Figure 1](https://spotlightonstartups.com/wp-content/uploads/2026/08/fig1citationratebyprompt.png), [Figure 2](https://spotlightonstartups.com/wp-content/uploads/2026/08/fig2byengine.png), [Figure 3](https://spotlightonstartups.com/wp-content/uploads/2026/08/fig3aiconfidencescores.png), [Figure 4](https://spotlightonstartups.com/wp-content/uploads/2026/08/fig4recommendationconcentration-1024x591.png), 
[The underlying dataset](https://spotlightonstartups.com/ai-citation-benchmark-dataset/),

### 2026 B2B AI Citation Benchmark — Image & Chart Reuse

The charts, visualizations, and original images published in the **2026 B2B AI Citation Benchmark** are © 2026 Spotlight on Startups.

Journalists, researchers, and other publishers may reproduce these charts and images with attribution to Spotlight on Startups and a link to the original benchmark. For commercial use or other forms of reproduction, please contact us for permission.

**Copyright:** © 2026 Spotlight on Startups
**Attribution:** Spotlight on Startups, _2026 B2B AI Citation Benchmark_
**Permission requests:** Please contact Spotlight on Startups at editor@spotlightonstartups.com.

## Quotes available for use

These are on the record and may be run without an interview. Attribute to Gregg Kell, Founder and Editor, Spotlight on Startups.

> _Being known and being recommended are different capabilities. A company can be described accurately by an AI engine that will never name it when a buyer asks who to hire._

> _Most founders are optimizing for the visit. The decision that matters happens earlier, in an answer the buyer reads without ever landing on your site._

> _AEO is not a traffic strategy. By the time a buyer clicks anything, an AI engine has already built the shortlist, and if you were not in the source material it drew from, you were not on it._

## Media assets

- [Gregg Kell headshot (JPG)](https://spotlightonstartups.com/wp-content/uploads/2025/09/Gregg-Kell.jpg)
- Logo ([PNG](https://spotlightonstartups.com/wp-content/uploads/2025/09/logo-1.png))
- [Image Licensing](https://spotlightonstartups.com/wp-content/uploads/wp-mfa-exports/page/image-licensing.md)

## Contact

Gregg Kell, Founder and Editor
Email: editor@spotlightonstartups.com
Phone: (**949) 354-6605**

[Book an interview](https://calendly.com/gregg_kell/book-a-strategy-call)

## Corrections

If you find an error in anything we have published, email us and we will correct it and note the correction on the page.